Posted by visiprint on Monday, February 24, 2014 Under: Banners
Last Updated on:
As with any advertising, outdoor advertising will be about your headlines and content, especially offers that intrigue passersby. Where you advertise is somewhat irrelevant.
Fundamentally, as you know, even if your company has a recognized brand, it will always be a fight to stay on top. The number two soft drink will always be gunning to knock the number one soft drink to number two. Listening to your core market is important, but you still need to stick to your guns if your product is, in your opinion, the best.
Back in the ‘80’s, Pepsi-Cola® mounted the “Pepsi® Challenge” with a series of highly successful ads where supermarket “shoppers” were given a blind taste test to see which cola, Pepsi-Cola® ....
