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Get an idea of what you’ll be spending on items such as travel, hotel, meals and entertainment, shipping, booth space, convention services, and your booth cost.

This pie graph here is a pretty good indicator (taken from the above PDF) of various costs involved, but it is an approximation only, and we can’t be held responsible for variations in your budget.

Note that if you combine the space (28%) with the design (19%), the total outlay for booth and graphics should be in the range of 47% of your overall cost, or about half. So, if you’ve budgeted $20,000 for the trade show, you’ll be able to estimate that the booth space and the trade show display booth should not exceed about $10,000.